What should you actually spend on coaching?

Most founders either underspend out of guilt or overspend on the wrong kind of help. Answer a few questions honestly. We'll show you what your ambitions actually require — and where there's a gap between what you say you want and what you're investing to get there.

For founders, CEOs, and operators thinking about coaching as a lever for the business itself. All numbers stay private — nothing is sent until you choose to share it.

Current Annual Revenue

Top-line, this past year.

Net Profit Margin

After all expenses, before owner distributions.

Owner's Annual Take-Home

Salary plus distributions to you personally.

Where You Want To Be

Target annual revenue at the end of your horizon.

Years To Get There

Honest planning horizon, not optimistic.

Hours/Month Available For Coaching

Including session time, prep, homework. Be ruthless.

What You Currently Spend On Coaching (Annual)

Including masterminds, peer groups, executive coaching, advisors. Estimate is fine.

Honest inputs produce useful outputs. There's no judgment in either direction.